When most people think of cupping their mind goes to traditional Chinese medicine fire cupping. Massaging with suction cups has a different intention. When moving or "gliding" the cups along tissues is involved, it is referred to as glide cupping, cupping massage, running cups, moving cups and pneumatic therapy. In general its the opposite of compression into the body, normal or traditional massage therapy. Cupping massage loosens adhesions, lifts tissue structures including myofascial and helps release tight and rigid muscles. It assists in releasing stagnant blood to more easily flow through all effected tissues. It can be slightly painful when 1st introduced, but usually feels quite wonderful and relieving after a session or two.